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Welcome to our never-ending search and discovery of insights.
They are the key to understanding what motivates people
and what makes our work personal, relevant, and engaging.
They are the key to understanding what motivates people
and what makes our work personal, relevant, and engaging.
Trone, Inc. has recently (November 2008) conducted a nationwide study of over 3,300 consumers about their attitudes and behaviors in light of the current economy. Among other things, the study examined consumers’ anticipated 2009 expenditures and interactions with brands across a number of key product categories including groceries, children’s, personal expenses and pets.
Having lower household incomes...
more»Why most marketers aren’t connecting with today’s mom.
Take a look at any advertising targeted to moms and you’ll quickly notice a familiar cast of characters. The Soccer Mom. The Super Mom. The Career Mom. And yes, even June Cleaver. It’s the safe and easy route. But is it working? We...
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