Welcome to our never-ending search and discovery of insights.
They are the key to understanding what motivates people
and what makes our work personal, relevant and engaging.
January 15, 2010

Pet owner dependence on the veterinarian is a significant indicator of spending behavior.

In January 2009, Trone® reported the results of a consumer study that identified six unique segments of pet owners. These attitudinally and behaviorally based groups displayed distinctly different relationships with their pets which were reflected in their pet-related...

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December 7, 2009

"Relationship Mom" is outlet loyal,
not brand loyal.

In the latest Trone® panel survey, fielded October 2009, six distinct mom segments emerged. One of which is Relationship Mom. Not surprisingly, she is traditional in her desire to have relationships with family and friends. But wouldn’t that same woman want a relationship...


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Older consumer snapshots
February 5, 2010 by Kevin Murphy
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Who will help promote or defend your brand?

I recently participated in a compelling conference on social media. One of the most interesting dialogues centered on the importance of Wingmen — those brand advocates who will support your brand in the dogfight that social media has become.

Before we can define...

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February 5, 2010 by Derek Lidbom
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Sometimes we need to setup face-to-face meetings (but with people who are hundreds of miles away) in short order and Skype, for one reason or another is not the best solution.

Enter Google voice and video chat.  Users of Gmail might be familiar with it, but even if you’re not a...

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February 3, 2010 by Lynn Cupero
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“Good dog! That’s a good boy,” you shout as your dog has managed to successfully catch the bright red Frisbee in his mouth and bring it back to you in his daily ritual of fetch with not only his very favorite toy, but with his very favorite human. You tousle...

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